The Winther Vision and Story
We believe in ‘Learning by Moving’. Active children enhance their motor development, strengthen cognitive and social skills, and build confidence in themselves through play and movement. This combination of play and movement motivates children to learn.
The Winther story began in 1930 with a traffic accident that left Anders Winther unable to do the hard manual work of a blacksmith. Instead, he looked for other ways to make a living and, in 1932, began producing toboggans, later extending the product range to include tricycles and scooters as well. Winther bicycles were introduced by Anders’ brother, Frede, in 1947.
Around 1955, the Company began exporting its products to other countries. The tricycles became an international success and, in 1959, Frede designed a tricycle with a fixed steel tray that became a classic and was produced for several decades. Anders Winther, grandson of the founder, became managing director in 1976. The production of bicycles for older children and adults was later sold off so that Winther could concentrate on its core competency of producing trikes and scooters, etc. The Company’s founder, Anders Winther senior, was interested in working with children, their play and their movement, and this led to the development of a series of trikes and bikes for children, which ultimately became Winther’s mission.